Post by account_disabled on Mar 7, 2024 16:32:36 GMT 10
Boy did I have another thing coming! The treatment with the privacy policy reduced conversions by 18.70%. Again I was humbled and taken aback by the test data. The result was completely counter-intuitive but it taught me an important lesson: simply adding a privacy policy doesn’t guarantee more sing-ups, in fact it can seriously reduce your conversion rate. Negative A/B Test Results This negative test result really got my mind going, and I decided to run a number of follow-up experiments to learn more about what made this particular privacy policy have a negative impact in the mind of the prospects. My tests indicated that the word spam had an undesirable effect – even when used to .
My hypothesis is that by placing the word spam in close proximity Buy TG Database of the form, you actually plant an idea in the minds of the prospects; “Oh wait, could they actually end up spamming me?” After 3 follow-up experiments, I ended up with a winner that worked well and increased sign-ups by 19.47%. The winning privacy pol India Car Owner Phone Number List icy said, “We guarantee 100% privacy. Your information will not be shared.” Negative A/B Test Results I’ve performed privacy policy tests on other landing pages, and the results have been quite similar. Here’s en example from the landing page for my free CRO e-book 7 Universal Conversion Optimization Principles where I saw a 24% drop in downloads when ran the original “I guarantee 100% privacy.
Against “100% privacy – I will never spam you!” Negative A/B Test Results And the moral of the article is… “The goal of a test is not to get a lift, but rather to get a learning…” Dr. Flint McGlaughlin, MECLABS One might be inclined to view some of the case studies in this article as bad tests. But in fact they weren’t bad tests at all because they provided important insights that eventually lead to serious conversion lifts on a number of different landing pages. Landing page optimization is an ongoing process, and as long as your test results lead to new insights and learning, it essentially isn’t that important whether the initial test results are positive or negative.
My hypothesis is that by placing the word spam in close proximity Buy TG Database of the form, you actually plant an idea in the minds of the prospects; “Oh wait, could they actually end up spamming me?” After 3 follow-up experiments, I ended up with a winner that worked well and increased sign-ups by 19.47%. The winning privacy pol India Car Owner Phone Number List icy said, “We guarantee 100% privacy. Your information will not be shared.” Negative A/B Test Results I’ve performed privacy policy tests on other landing pages, and the results have been quite similar. Here’s en example from the landing page for my free CRO e-book 7 Universal Conversion Optimization Principles where I saw a 24% drop in downloads when ran the original “I guarantee 100% privacy.
Against “100% privacy – I will never spam you!” Negative A/B Test Results And the moral of the article is… “The goal of a test is not to get a lift, but rather to get a learning…” Dr. Flint McGlaughlin, MECLABS One might be inclined to view some of the case studies in this article as bad tests. But in fact they weren’t bad tests at all because they provided important insights that eventually lead to serious conversion lifts on a number of different landing pages. Landing page optimization is an ongoing process, and as long as your test results lead to new insights and learning, it essentially isn’t that important whether the initial test results are positive or negative.